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January 6, 2012
1970s Swedish Paternity Leave ad featuring weightlifter Hoa-Hoa DahlgrenSwedish ad from the 70´s showing weightlifter Hoa-Hoa Dahlgren with a baby in his arms. The ad was made by Försäkringskassan (the Swedish Social Insurance Agency) in order to encourage fathers to increase their parental leave.-above info stolen from On Being’s Flicker.-photo stolen from http://blogs.sweden.se/staffblog/2010/05/25/a-swedish-classic/

1970s Swedish Paternity Leave ad featuring weightlifter Hoa-Hoa Dahlgren

Swedish ad from the 70´s showing weightlifter Hoa-Hoa Dahlgren with a baby in his arms. The ad was made by Försäkringskassan (the Swedish Social Insurance Agency) in order to encourage fathers to increase their parental leave.

-above info stolen from On Being’s Flicker.

-photo stolen from http://blogs.sweden.se/staffblog/2010/05/25/a-swedish-classic/

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