1970s Swedish Paternity Leave ad featuring weightlifter Hoa-Hoa Dahlgren
Swedish ad from the 70´s showing weightlifter Hoa-Hoa Dahlgren with a baby in his arms. The ad was made by Försäkringskassan (the Swedish Social Insurance Agency) in order to encourage fathers to increase their parental leave.
-above info stolen from On Being’s Flicker.
-photo stolen from http://blogs.sweden.se/staffblog/2010/05/25/a-swedish-classic/
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